Inside And Outside The Price Of Luxury Goods Nearly Doubled: Gross Profit Exceeded 60%

"If we simply look at the prices of the two places, the price of" cabbage "in the United States really lets us vomit blood. The price difference between some Chinese and American packages is even more than doubled. Even after purchasing, the price is cheaper than the domestic price by more than 1/3.

Lisa, a white-collar foreign company working in Xuhui District, Shanghai, found that Coach brand The biggest difference between the US official website and China's official website is a leopard print large Claire bag. The official website price of China is 15100 yuan, and the US official website price is $1200. According to the exchange rate of 1 to 6.8, the price difference is 6940 yuan.

In fact, more than Coach, Prada, LV, Armani, Gucci, VivienneWestwood, Ferragamo and Burberry are among the most famous luxury brands in China. Price It is also at least 1/3 higher than that of the United States.

A Shanghai customs official told reporters that such a luxury like Coach bag is an important reason for its high price in China. tariff 。 "When luxuries are imported, there will be three customs duties, consumption tax and value-added tax. The total amount is about 70%~100%."

In fact, since 2000, Coach has transferred more than 90% of its factories to Asian countries with relatively low labour costs. The next year after the transfer, the effect began to appear: the gross margin of Coach's product was 64%, even more than 62% of LV, and then it jumped to 77% in recent years.

Editor's comment: statistics are profit 60%, but how much is actually? There are no exact figures, but only those who are very keen on luxury goods. If you have no money to support public interest, buy luxury goods or shine your eyes.