Electronic Commerce Leads The Clothing B2C Industry Into The Subdivision Era

　　 vancl To sell furniture; Marceau will march in July. Women's wear The future will open up. Children's wear market An Internet Shopping Mall Will introduce Luxury goods In addition to LV, GUCCI, Chanel and other internationally renowned luxury brands will also be launched online. Nowadays, news about the clothing industry is developing in an endless stream with e-commerce.

Perhaps it is the relationship between the identity of the original fan Kai Cheng executives. Xu Xiaohui's B2C website, which was first launched online, attracted a lot of attention.

Entering the initial web site, whether it is page setting or product display, you still vaguely see the shadow of fan Ke Cheng pin. Moreover, there are fewer kinds and quantities of products than other similar websites. Obviously, due to the short time on the website, many aspects need to be further improved.

Unlike fans, Xu Xiaohui does not plan to do mass advertising, but does some brand promotion at micro-blog and SNS. What is more noteworthy is that it has become the first slow fashion clothing brand B2C in China. Therefore, the style of the product is relatively fresher. "First cut", "Godot", "life is like a first sight"... Everywhere reflects the literary and artistic route that Xu Xiaohui is going to take.

Although price is currently one of the weights of clothing B2C brand competition, but you are low, someone is lower than you. Therefore, paying attention to the establishment and operation of brand spirit and focusing on target groups with great efforts are not only the inevitable choice of traditional clothing brands, but also the spanformation of B2C brand.

In today's increasingly competitive field of clothing e-commerce, it is not known whether the first moment can stand out as a place for everyone.

But the initial line represents a direction for the development of the clothing B2C brand. In the future, there will be more subdivision patterns in the clothing B2C market, such as children's clothing B2C, big size dress B2C, etc., and abroad, there are already quite mature diaper B2C. It can be seen that our B2C market is still promising.