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Kasiron'S Clothing: Around The "Five Dragons" Brand Marketing

2011/9/3 11:26:00 36

Costumes: Brand Marketing Around The Five Dragons

Since the spring and summer of this year, Jin Jin, Wei Wei, Kaka, Xi Xi and long long, the five dragons of "Jinwei Kalong", have been released. Next month, the five dragons of the dragon are the same names of the script. animation The film will also be released.
  
Kasiron relevant responsible person said, the five dragons animation design is Kasiron. brand The core of promotion is around this center. Kasiron will apply the image building and product development to the development of animation industry, and open up a new era of brand animation marketing.
  
Around the five dragons animation marketing
  
It is understood that Kasiron's new cartoon image from the spirit of the spirit to personalized movement performance, vivid image design fully demonstrated the positioning of Kasiron brand dragon elements.
  
"We integrate from color, attribute, symbol, facial expression, skill, character and so on to make cartoon characters more vivid and distinctive, rich in memory points. At the same time, by redefining five elements to maximize the characteristics of cartoon characters, it is more in line with the application of the brand image, product and enterprise animation." Caslon brand Chairman Ding Canyang told reporters.
  
"Besides, our brand image spokesperson" next station happiness "Xiaole actor's little Bingo image promotion will also highlight each other with the five little dragons. The image we designed for Xiao bin is wearing armor, similar to the little dragon dress, through the vivid and lovely image and influence of the spokesperson, giving the five dragons cartoon image more humanized characteristics. Ding Canyang said.
  
Extended to animation industry
  
Facing the maturity and rise of the domestic animation industry, Quanzhou's industrial capital began to seek docking actively. Many industry personages said that Jinjiang enterprises had complete industrial chain. Marketing The advantage of channel perfection and the time to introduce cartoon images to marketing are ripe.
  
In the Jinjiang River Valley, Kasiron is one of the few brands of children's shoes with independent cartoon images. Its gold and gold, Weiwei, Kaka, West and dragon dragons are full of animation and up to 5, which provides a good opportunity for subsequent animation marketing.
  
With the help of the three-dimensional marketing mode of animation and the high-end animation production technology, Kasiron made the 3D cartoon as the core of the five Xiaolong cartoon image, and realized the production enterprise and animation creation. enterprise Combination. "Through the broadcast of animated cartoons, we will infiltrate some information about brands, especially some popular mantra, which will help consumers to remember and stimulate their resonance." Ding Canyang said, next, Kasiron will develop intelligent adult toys, specifically set up five dragons theme club, to create a Kasiron animation kingdom.

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