Sportswear Marriages With Fashion Brands &Nbsp; The Main Attacking Young Market In France.

2011/11/25 10:17:00 19

Adidas by Stella McCartney

NPD published the global sporting goods industry estimate report 2011 in September 2011, pointing out global sporting goods.

market

It resumed growth in 2010.

In 2010, global sports equipment,

clothing

and

Shoe shoe

Sales amounted to US $315 billion, up 4% from 2009.

In terms of sports clothing, sports equipment and bicycle sales, France is one of the seven sports markets in the world with a total value of over $10 billion in 2010.

Intersport, one of France's top sportswear chains, can prove that the local sporting goods market has revived.

Intersport has 5300 stores in 39 countries, including 550 special stores in France.

It is reported that the retail sales of the group increased by 9% to 10 billion 100 million euros in 2010, higher than the 9 billion 200 million euros in 2009.

The report points out that young people in France, even if they do not exercise, will wear their sports clothes on weekdays and have their presence in the streets, shops and open-air markets.

In a typical outdoor clothing market in Marseille, vendors display colorful sports shoes, including bright lime and bright pink. It is said that customers are loved by men, women, young and old.

Some sporting goods companies also perceive market opportunities.

For example, Puma (Puma),

Adidas

(Adidas) other brands will work with well-known fashion designers such as Jil Sander and Stella McCartney, and another fashion sportswear series will be launched to capture young people's market.