O'neal Crossover Shoes And Clothing Industry &Nbsp; Wants To Enter The Footwear E-Commerce.

For the arrival of Marie Gleason, O'neal also gave a high evaluation, "she is my shoe brand team Lebron James." O'neal said in evaluating Marie Gleason, "I don't know how to create a brand, but Marie is very familiar with them."

Since 1999, Marie and Gleason have been working with Starter to help O'neal create their own brand channels. However, O'neal's brand has gone through a lot of ups and downs since then, and its annual business income has dropped from 170 million in 2005 to 30 million US dollars today. Marie and Gleason now believe that the brand of O'neal has entered the stage of reconstruction.

According to Marie Gleason, her first task is to launch a website to show O'neal's influence and products. It is expected that in February of next year, O'neal's sports shoes website will officially enter the operation stage, and 80% of Shaq's personal brand products will be sold through the website. While children Gym shoes The retail price ranges from $20-30 to adult sports shoes at around $25-40.

As is known to all, O'neal promotes his product to have a good platform. With the popularity of social media, more people will get and publish information through these tools for the first time, and O'neal's Twitter has 4 million fans, plus 2 million fans of Facebook accounts. This also allows his website to be promoted and disseminate instantly, so as to achieve the purpose of publicity. Besides, shark also plans to use its social platform to announce the recruitment of 20 jobs. Besides selling their shoes on the Internet, some retailers such as Jesse Pani will also get the franchise of O'neal brand shoes.