Home >

Luo Jiefan Talking About The Advantages Of China'S Garment Industry

2012/1/7 18:53:00 79

The summit of "Ming Dao excellent art dialogue on Chinese clothing brand internationalization" was held in Beijing yesterday.

Industrial economy

The Institute and the NetEase organized the event as a sponsor. The chief operating officer of Beijing partrand children Clothing Co., Ltd., Mr. Luo Jie fan, told NetEase finance that at present, every Chinese brand may rely on its products and excellent quality, and its brand advantage is not obvious.

He stressed that compared with the top foreign clothing brands, our product design and management level is difficult to adapt to the new development requirements.

Luo Jie Fan said, product advantage is the most important of our domestic clothing.

advantage

The advantage of the brand is not obvious.

In some emerging countries such as Serbia and Poland, we have our exclusive stores. At that time, they just got away from the control of the former Soviet Union and were satisfied with the design style and quality of our products, but our brand effect was not reflected.

This is a difficult problem for every Chinese brand to go out. Luo Jie fan emphasizes that our enterprises do not know how to make brands abroad, because this may require sustained investment to produce some effect.

Luo Jie fan introduced, first of all, from the product design point of view, China's children's clothing industry homogenization is more serious, when you pick up the brand, there are 70% you can not tell which brand it is.

This is homogenization and can not form its own characteristics and style.

The styles of Korean and European clothing are very distinct.

Secondly, Chinese companies

Administration

Relatively rough, rarely careful calculation, which is unthinkable in foreign countries.

Luo Jie fan analysis: China has been in a period of rapid economic development for many years, the market is booming, business profits are better, the level of labor is very low, wages are not high, the cost is very low, and abroad, the market entered the era of small profits early, they must manage very fine to earn money.

I predict that when our costs rise and profit margins fall, the profit margins of enterprises will drop substantially. This is a normal situation. I estimate that there will be a new reshuffle in three or five years at this stage. In this case, it is impossible to manage the work well, and the brand left behind is fine management and closer to internationalized enterprises.

As a professional clothing company founded by international investment cooperation, Parker lane has a high degree of internationalization. This year, it has achieved good sales results: the annual sales volume of the whole country is close to 1 billion yuan, and the repayment amount has reached 600 million yuan, an increase of 30% over the same period last year.

Luo Jie Fan said that although this year is a relatively difficult year, but successfully controlled the rise in costs, in the

Sale

Some progress has been made.

And in the future, Paramount will also have a plan to go public.

One of the advantages is financing, and the financing of banks will support enterprises to the end of 1 billion. If they exceed the amount of money, they will cause great fluctuations in funds and there are too many uncertain factors. Therefore, enterprises must go on the road of listing when they reach a certain scale. As an enterprise, we do not want their employees to work for a private enterprise, but also hope that enterprises are social enterprises, and can receive better social supervision and regulation. This is conducive to the development of enterprises and entrepreneurs. Listing can also establish a reasonable withdrawal mechanism, and also establish a reasonable mechanism to introduce talents, and establish a reasonable mechanism to introduce other shareholders, which is of great benefit to an enterprise. Luo Jie fan wants NetEase finance to say that the advantages of listing are obvious: first