Is The Big International Card Playing Flash Shop Effective?

Not long ago, announced the move to the electricity supplier.

It's still so difficult to think about - a very successful touches without any sign, that is to make a bold attempt with MS. net-a-porter, a well-known electricity supplier, to put the new "Coco Crush" jewellery series that is not yet on the boutique online.

What's important is that this online boutique is limited. It has been sold for three weeks from April 15th until May 6th. It is also known as the "flash shop".

As a result, the first day was short selling, which was the rhythm of replenishment.

Chanel, LV and other big names are playing the flash shop.

Other brands also saw Chanel's success.

So LV also made plans.

In order to start the series of autumn and winter, LV announced that it will join hands with Paris's very famous concept store Colette to create a flash store, which is only a month away from June 22nd - July 18th.

The store will appear on the two floor of the Colette concept store, which will be displayed in the world's first LV2015-2016 autumn winter men's wear series, specially selected by the British artist Christopher Nemeth.

This is also true.

For the first time in history, every product in the men's wear series was sold outside the exclusive store.

At that time, Colette shop windows will also be designed for this cooperation. This will be an open jewelry HARDCASE display window, and the hard case displays the garments, leather goods, accessories, watches and watches, and a pair of limited edition "Twister" canvas tennis shoes exclusively issued for this flash shop.

In order to attract eyeballs, we need to expand our new customer base.

The form of "flash shop" was born in 2003.

At that time, Russ Miller, the founder of marketing company Vacant, helped shoe shoe brand Dr.Martens open a flash store in New York, selling only limited items and closing the door with the landlord's agreement that the products were sold out.

In 2004, Japanese designer Wakubo Rei was her.

Comme des Garcons has pformed a second-hand bookstore in Berlin and has been in the flash store for 1 years.

After that, Comme des Garcons enabled flash shops to appear in Barcelona, Helsinki, Athens and so on.

Last year, Marc Jacobs also made an experience.

They do not sell anything for their perfume products in New York stores, and they only open 3 days to make customers manicure, listen to music and see new products. If you want goods, you have to sell your "social resources" - upload photos of their stores in their social media for perfume, necklace and other products.

3 days later, the flash shop was closed, and those pictures still stayed in the social network.

Neither Chanel nor LV did this for the first time. They did similar stores in London and Hongkong last year.

Of course, not all flash has good results.

"This is to give customers a fleeting feeling that makes people feel fresh.

For some new brands, if you can't catch the eye at the beginning, it's basically failure.

And if the famous brand does not do better than the regular store, it will hardly be worth the effort.

An industry insider said, "however, under the current economic environment, the most popular form of flash is to expand the role of new customers, or even instantly.

It's not the most important thing.

Because the cost of opening a new store is too large, this is a very cost-effective way. "