Jingdong: Wechat Friends Can Share Shopping Experience In Shopping Circles.

In May 20th, the Jingdong officially launched the "6 / 18 Carnival" on this day.

Jingdong group chief marketing officer LAN Ye revealed that this year's Jingdong 6. 18 is quite different from previous years.

Internet banking, intelligent hardware, social networking, O2O and other new business models will be fully involved.

Reporters also found that Jingdong's overall participation in the 6. 18 ecosystem is no longer a simple shopping promotion in the past.

It is worth noting that, unlike in previous years, the Jingdong's "618" shop promotion was the first to integrate social interaction. In addition to the cold digital price war, Jingdong is seeking social networking to make online shopping more flexible.

According to Jingdong, new functions based on WeChat's social relations chain "

"Has been formally launched.

You can share shopping experience here, or buy your favorite products directly through your friends' drying list.

The industry believes that this means that the promotion of Jingdong in June 18th has been upgraded to Jingdong eco carnival. The indicators and dimensions of success will not be sold as before. New business, new mode and new ecosystem will have a great training opportunity.

In addition, the reporter also learned that Jingdong's "618" activities this year will not only be one day in June 18th, but will continue from June 1st to June 20th.

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In Bai Ming's view, a package of "expanding consumption" policy includes reducing tariffs, reducing consumption costs, expanding consumption scope, and helping to keep the main force of consumption in the domestic market.

But at the same time, he pointed out that while expanding consumption, it is very important to increase the consumption power of the common people and expand the source of people's income so as to stabilize consumption expectations.

In order to boost consumption, Bai Ming believes that we should make consumption channels more open, further cultivate new consumption hotspots, provide personalized and diversified consumer products, and meet the needs of upgrading domestic consumption structure.

In addition, in his view, promoting consumer reflow, policy guidance is, on the one hand, to a certain extent, can not be separated from consumers' trust and confidence in their products, and should enhance the competitiveness of domestic brands.

Zhao Ping is also in favor of this. She said that the red envelope policy is a good thing for the consumer market, but for domestic brands, it is more necessary to make use of this opportunity to enhance the cultivation of quality and brand.

Zhao Ping believes that this is actually a "catfish effect". The analysis of imported products from the quality may not be much different from domestic products, but their fashion and brand influence have their own unique competitive advantages. Brand image has gained a higher evaluation in the minds of consumers. This is a great need for domestic enterprises to learn and draw lessons from.

"According to domestic consumption demand, the Chinese government will take corresponding measures to further improve the satisfaction of domestic consumption demand."

Shi Yaobin pointed out that this includes both increasing imports and training domestic brands.

Some of these measures have been introduced and some are being studied.

Shi Yaobin, Vice Minister of finance, said that the next step is to integrate some high-end consumer goods and high-end services into the scope of consumption tax. At the same time, we will adjust the scope of the collection of cosmetics according to the direction of consumption tax reform.

We should reasonably expand the tax exempt varieties that our citizens need more, increase the duty free shopping volume moderately, and facilitate consumers to buy foreign products at duty free shops at the ports.