Types And Definitions Of Commodity Display In Specialty Stores

Thematic display, also known as thematic display, is a combination of a specific event, time, or festival, with concentrated display of marketable and marketable joint goods, or display of goods in specific environmental periods.

This kind of display method, the ordinary customers' immediate purchase psychology in the third quarter, can mostly form the shopping boom of a certain commodity.

However, this form of display must highlight "topic" or "theme", and should not be too much or too wide. Otherwise, it will easily cause customers' antipathy.

Seasonal display can also be regarded as a special case of "special exhibition", which is based on climate and seasonal changes, and centralize the seasonal merchandise.

This is the most commonly used way of selling seasonal goods in stores or departments.

This kind of display method is commonly used in four seasons clothing management, summer cool goods, winter cold products and other seasonal characteristics. It is mainly adapted to the customary psychology of customers buying in season.

Classified display refers to the division according to the large categories of commodities, and then in each big category, the two divisions are classified according to the different classification methods such as the price, grade, place of origin, quality and so on.

Such as textiles, clothing and so on can be used as a large category.

It can be further divided into chemical fiber, cotton cloth, silk, woollen cloth and so on.

Open display refers to the form of self selected sale.

Customers can choose the goods they want directly from the products they display.

This is a modern form of no counter sales that combines display and sales.

All goods are hung or placed on shelves and counters. Customers can choose freely without asking repeatedly.

This way is convenient for customers, makes them feel natural and casual, and is easy to arouse customers' purchasing interest.

The meaning of MD, VMD and VP

MD - MERCHANDISE merchandising plan: a comprehensive plan of time and price for a specific product or service.

VMD - VISUALMERXHANDISEPRESENTATION visual merchandising plan: a specific commodity or service is sold directly to the store in a visual presentation manner after the sale of the time and price of the place of sale.

VP - VISUALPRESENTATION visual merchandising: the display of merchandise on the spot and the visual representation of the merchandise displayed.

Types of cabinet display:

Generally, the height of the window cupboard is the so-called "three dimensional cupboard", which is higher than the shops and shops, and has the functions of windows and counters.

Counter type

The most popular cabinet type products are 90-100 centimeters in height and separated into three sections by two pieces of work partition.

Island cabinets store or store within a wider space, independent placement of island cabinets, from any direction can be seen in the cabinet of goods, low vision design and three-dimensional window, also has a high point of view cabinet and low vision type cabinet combined into two segment method.

Key points for inspection of cabinet display:

Is the display on the upper, middle and lower parts of the cabinet arranged in a commodity turnover rate?

Is the commodity in the cabinet changed according to the peak season of the commodity?

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Is the use of suitable equipment suitable for merchandise display? Whether lighting reaches a conspicuous commodity, what is its position and angle?

Special exhibition and highlights:

The display of specials is most suitable for displaying short term promotional products.

The stores that use real products as the main stores, using too many special platforms, are easy to sell people's impression and reduce their style.

In addition to the auction period, it is best to use the special counter less.

For premium products, a bargain is pointless.

Inspection focus of special counter

Is there a clear indication of the effective period of a bargain? If there is no deadline, it will only feel like a store that often sells bargains.

Does the price of store special item reach the service that attracts guests' attention?

The special stage is mostly temporary. When it is used, does it use ordinary tables?

The special price stand is the most commonly used display method for all types of stores when they are doing short-term promotional activities. Therefore, we must effectively grasp the key points of their display so as to give full play to their results.