Where Is The Way Out For Wanda Department Store?

At present, the entire business environment and customer needs have undergone tremendous changes, and only a small number of changes have not been enough to turn the tide.

Customer experience as the core is not invented by the Internet. The fundamental problem of the traditional department store is not the impact of the electricity supplier, but the loss of self superiority in the high-speed development of many years.

Offline retailers are facing the pressure of rising rent and labor costs, and the future is still worrying, but the pformation line means big investment and fierce competition.

If the idea of replacing O2O services is king, the online department store will become pure.

Before, if highly integrated with the electricity supplier, there will probably be new developments.

In September 6th, Su Ningyun business (002024, stock bar) and Wanda Group formally signed strategic cooperation agreement, suning.com, sunning cloud store and a series of commercial brands will be settled in Wanda Plaza, the first batch of cooperation projects reached 40.

This may be another big step for Wanda to move towards O2O.

As for the "Wanda + Tencent + Baidu" joint venture Feinen network can continue to develop or merge into suning.com or Tmall, from the perspective of business competition and cooperation, it is possible, after all, the combination of dripping and fast, Youku and potatoes is not impossible in the commercial society; two, even if it is impossible, for Wanda, the investment of feinnet is very small at present, and it will not be a loss if it is a tasteless back-up.

Next, how will the business model of Wanda Department be adjusted? First, do three bold conjectures:

Wanda's department stores disappeared completely and replaced by the "buying system" mode.

Such as Watsons's cosmetics collection store, good children, mother and baby collection shop, and other types of collection shops.

Such as: multi brand collection shop, representative brand I.T, retrogallery; boutique collection shop, representative brand JOYCE, Barneys New York; lifestyle collection shop, representative brand Dover Street Market, Colette; department store multi brand collection shop, representative brand brand Crawford, NOVO......

They are arranged in mixed operation mode and other independent brand shops in different floors of Wanda Plaza.

Vigorously carry out collection shops and

Managed electronic business development.

In addition to the establishment of its own electronic business platform, the collection of shops and brand stores will be re inviting businesses in Wanda Plaza.

Such collection shops and brand shops will also have their own independent platform and multi-channel online shop mode. As the main carrier under the connecting line, Wanda will probably help these stores to build electronic business platform and channel operators, so as to link up their stores in Wanda Plaza, and form O2O closed loop.

In this way, we can further enhance the stickiness of these merchants, and at the same time, we can further follow the direction.

Further development provides more stable sales support.

Introduce regional department stores.

From the perspective of the development of department stores in the world, regionalization is a very obvious feature, such as Guangzhou's Canton hundred, Xi'an's Century Golden Flower and so on.

Wanda Plaza wants to continue to maintain rapid expansion and profitability, regionalization development is inevitable, not only catering business, so the department store format will also evolve in this direction.