Dior Wechat Sells Handbags To Keep Pace With The Trend Of The Times
Without any warning, French luxury brand Christian Dior announced on its official WeChat public platform early this morning, "Lady Dior Small handbag Tanabata limited, online boutique sale", which means that Dior became the first luxury brand to buy handbags on the domestic line.
Compared with Hermes,
Chanel
Louis Weedon's test of water electricity supplier's caution is different. The move of Dior to enter the domestic online shopping is more thorough and bold. The former three are selling non core catalogue products, such as glasses or jewellery. The online shopping platform launched by Dior is its core handbag Lady Dior Small series. Users can complete the paction with WeChat, do not need to shop, pick up products, and receive products after express. This is the real meaning of the electricity supplier service platform.
Since last year, luxury brands including Chanel, Hermes, Gucci and so on have been constantly testing the water for online shopping.
Bernstein, a luxury luxury analyst at Mario Ortelli, said earlier that luxury brands had been reluctant to conform to the digital trend.
However, as the growth of the emerging market is weak and the industry gains slow down, the company must carry out reform or else it will face a deadlock.
It takes time, resources and patience to build a luxury brand, but
Luxury brand
Shareholders are impatient, they just want to see the sales results of each quarter, they are concerned about performance improvement and profit rise.
The Dior fashion department reported that the company's fourth quarter quarter ended June 30th.
Business income
The decline was 2.9% to 464 million euros, compared with the 1% decline in the third quarter, while operating income declined further in the quarter, while profit fell 30.2% to 74 million euros.
In fact, Dior has been keeping away from the electricity supplier. Until the end of last year, Dior started using the holiday pop up shoes store in the United States Bergdorf Goodman to test the water electricity supplier.
Some analysts said that the Dior's rare move into the domestic electricity supplier is seeking new impetus for growth.
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