Small Meat Is On The Way, But Why Fashion Brands Still Need Silver Haired Idols?

Young people like them, old people aspire to be them, fashion brands need them.

The September issue has recently been listed.

It was praised by many netizens for the cover of its shot. The 101 year old blockbuster shot by the rocket teenager girl in the interior page also caused many discussions.

But apart from them, a group of grandma's idols in this magazine also aroused concern.

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Grandma's classic idol made a group portrait for the September magazine.

In the photo, they put on Bvlgari jewelry, put on Chanel's suit or Dior's dress, and tell their life story to the camera.

The official WeChat put the photos together.

The confession was put together, releasing a push called "these talents are real big ladies".

This article has been very popular among many people in WeChat's circle of friends. Many people commented that "I wish I could be so old."

Pan Dihua, a 88 year old singer and actor, source: "Jia Ren"

Chen Ailian, a 79 year old dancer, source: "Jia Ren".

Zheng Xiaoying, a 89 year old conductor, source: "Jia Ren"

These eight classic icons are

According to the filming of the magazine, the production team took six months to complete the group selection.

Because Zhou Caiqin was in Losangeles and hardly needed any communication equipment, Zheng Xiaoying was traveling around Europe with his wife, and pan Di Hua was hospitalized half a month before filming.

Despite this hardship, the "Jia Ren" still means

It is very important that these names appear on the cover of this issue.

According to JingDaily, "these talented people are real big ladies". The push was exceeded within 3 days after the release.

And got it.

It is the most influential article recently released by the official micro signal of the "Jia Ren".

Many young readers wrote messages in the article, appreciates the connotation and depth of this topic, and shows that these elegant grandmothers are their examples.

"The grandmothers' elegant charm and artistic achievement are much smaller than those of today's traffic floret."

The 91 year old actor Lu Yan is from the source.

The 80 year old actor Wu Yanshu is from the source.

78 year old fashion editor to the source of the image: "Jia Ren"

When more and more fashion brands are being launched, the younger generation of traffic stars is the brand platform. The high popularity of these granny's "big ladies" in social media confirms from the side that young consumers also like the classic idols of time baptism and mature charm.

The millennial generation will not only support their favorite traffic stars, but also the younger generation's idols may have great appeal among young people.

What is worth noting is that these "silver generation" not only attract the young people's classic idols, but also the "silver generation" itself is the fastest growing consumer group in China.

According to the daily media report, elderly people account for 1/3 of the country's total consumption. They are eager to spend, and 40% of retirees are willing to afford a luxury holiday.

"They think we just want to sit at home and watch newspapers," a retired teacher said to the fine day media. "But we also want to travel. We want to look smart, with fashionable clothes and hairstyles, and so on, we are willing to spend it."

Although these elderly consumers are huge potential consumers, fashion brands do not pay much attention to them.

A report last year by Mintel, an international research firm, showed that only 8% of Chinese elderly consumers believed that marketers positioned their tastes according to their products.

"They think we do not exist."

David Chan, a retired sales manager from Beijing, said to Jing Tian media.

When more and more young people discover the charm of these older generation of classic idols, perhaps the fashion brands really need them when the elderly consumers gradually become important consumption power.

The classic idol.