"Tide To The Future", Leading The New Wave Of Fashion Culture In The Capital!

With the attitude of deep thinker and reformer, in the tide of the new era, we can ride against the wind and wave and lead the trend direction. This golden autumn Beijing is the trendsetter of the capital's fashion—— 2022 Beijing Fashion Week And The 8th Beijing Wangfujing international brand Festival Together, it will usher in a new wave of fashion culture.

　　 2022 Beijing Fashion Week It is sponsored by Beijing clothing and textile industry association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, Beijing Municipal Bureau of Commerce, and Beijing Radio and television station. At the same time, this activity is also one of the key activities of the "Fashion Beijing" in 2022 Beijing consumption season and "art capital" in the 10th Beijing Huimin culture consumption season. Born with the mission of empowering the capital city renewal, Beijing fashion week, which has entered the seventh year of high-quality development, anchors the strategic positioning of Beijing's national cultural center, helps the construction of Beijing's international consumption center city and digital city, burnishes the card of "double Olympic city", and continues to deepen the innovative development of fashion.

Starting from Wangfujing, which is striving to build an international consumption area and the main carrier of global brand launch, this Beijing fashion week will look forward to the new trend of the capital's fashion industry with the theme of "tide to the future", stir up the surging tide of fashion culture and accelerate the pace of urban renewal again.

Recently, the guiding opinions on accelerating the development of fashion retail enterprises in Beijing (2022-2025) has been issued, which has made it clear that by 2025, the city's fashion consumption prosperity will be significantly improved, and the goal of initially building a fashion consumption brand matrix with international competitiveness, a first-line center and a headquarters Highland will be preliminarily established, brand cohesion will be significantly enhanced, and the trend vane will be gradually formed The ability of creative design has been continuously improved, and the innovation chain of industrial chain has been basically opened up. This Beijing Fashion Week focuses on "time honored brands + national trend", "digital + fashion", "cultural innovation + new consumption", and helps to build a fashion industry development pattern in line with the functional orientation of the capital.

　　 Speech by Li Yan, member of the Standing Committee of the Dongcheng District Committee and executive vice mayor of Beijing

Speech by Ma Feng, first level inspector of the Industrial Development Department of the Ministry of culture and Tourism

Speech by Zhang Xiang, deputy director of the Department of circulation industry development, Ministry of Commerce

　　 Mr. Gu Weida, chairman of Beijing fashion Holding Co., Ltd

On the evening of September 15, the 8th Beijing Wangfujing international brand Festival and 2022 Beijing Fashion Week jointly held a grand opening ceremony in Wangfujing pedestrian street. Focusing on the theme of "a better life", this year's Beijing Wangfujing international brand Festival focuses on the four major plates of "commerce + culture", "commerce + fashion", "commerce + ecology" and "commerce + science and technology", and continues to carry out a series of activities. At the opening ceremony, as the "highlight" of the fashion activities of Wangfujing international brand Festival, Wangfujing group joined hands with many domestic famous brands to jointly create "2022 Beijing fashion week · Wangfujing group fashion aesthetics night". Erdos, Erdos 1980, marisfrolg, zhuchongyun and Belle have joined hands to launch the Beijing fashion week.

　　 Sun Xinjun, Secretary of Dongcheng District Committee of Beijing Municipality (fifth from the left), Li Zhijie, Deputy Secretary General of the Beijing Municipal People's Government (fifth from the right), Jiang Ming, secretary and President of the CPC Committee of the China Federation of Commerce (fourth from the left), Zhao Weidong (fourth from the right), Chen Dapeng (third from left), vice president of China Textile Industry Federation (third from left), Ma Feng (third from right), first-class inspector of Industrial Development Department of Ministry of culture and tourism, Zhang Xiang (second from left), deputy director of the Department of circulation industry development of the Ministry of Commerce, Cai Guanguang (second from right), vice director of Beijing Municipal Bureau of culture and tourism (second from right), Gu Weida (first from left), chairman of the presidium of 2022 Beijing Fashion Week organizing committee, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd. (first from left), deputy secretary of the Party committee and director of Beijing Capital Tourism Group Co., Ltd General manager Bai fan (first from right) jointly opens the 8th Beijing Wangfujing international brand Festival and 2022 Beijing Fashion Week Opening Ceremony

Gu Weida (second from left), chairman of the presidium of 2022 Beijing Fashion Week Organizing Committee, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd., Feng Yuanzheng (second from right), a national first-class actor, President of Beijing People's Art Theater, and cultural leader of 2022 Beijing Fashion Week, visited the brtv studio

At the opening ceremony, guests such as Feng Yuanzheng, national first-class actor, director of Beijing People's Art Theater and cultural leader of 2022 Beijing fashion week, Li Xiaoran, fashion Ambassador of 2022 Beijing fashion week, and other guests attended the brtv studio. As an important interactive link on the red carpet, the "bullet time" enabling digital fashion became a big eye-catching highlight of the opening ceremony, and many stars left a wonderful moment in the "bullet time".

　　 Zhang Hong, member of the International Olympic Committee, speed skating champion of Sochi Winter Olympic Games and flag guard of the opening ceremony of Beijing Winter Olympic Games, was the guest. Xu Haifeng, world champion, Olympic champion and first person of China's Olympic gold medal, Han Cong, figure skating double champion of Beijing Winter Olympic games, and park Xuedong, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd., were the guests

Zhang Yong, Secretary of the Party group of Wangfujing District Management Committee of Dongcheng District, Beijing, and Yi Tianxiang, executive chairman of 2022 Beijing Fashion Week Organizing Committee, member of the Standing Committee of the Party committee and deputy general manager of Beijing fashion Holding Co., Ltd., jointly signed the strategic cooperation agreement on "permanent venue of Wangfujing Beijing Fashion Week" between Wangfujing Management Committee and Beijing Fashion Week Organizing Committee

Shangxiping, President of Wangfujing group, and vice president of 2022 Beijing Fashion Week Organizing Committee, member of the Party Committee Standing Committee and deputy general manager of Beijing fashion Holding Co., Ltd., signed the strategic partnership agreement between Beijing Fashion Week Organizing Committee and Wangfujing group

Meanwhile, at the opening ceremony, the Organizing Committee of Beijing fashion week signed a strategic cooperation contract with Wangfujing Management Committee and Wangfujing group on "permanent venue of Beijing Fashion Week Wangfujing" and signed a contract with strategic partners to link Wangfujing's high-quality resources, jointly build and share platform value, and form a high-quality development paradigm of mutual integration of Commerce and fashion, Promote the construction of Wangfujing international consumption area and even the construction of Beijing international consumption center city.

　　 Watching the tide: developing the value dimension of national tide

2022 Beijing fashion week will further practice "fashion + culture", with national fashion and domestic products as the core, so that the development of value dimension of Guochao will be more profound and creative.

From September 15 to 22, a fashion culture sina tide will flow into Wangfujing pedestrian street, longfu cultural center, Wangjing street, Zhangjiawan Design Town, Zhengda center, Qianmen Street, NanLuoGu lane and other capital fashion and cultural landmarks, including online and offline activities such as fashion release, exhibition and professional events, to express the attitude of national trend and show the strength of local design.

In the popular release section, Wangfujing will gather famous brands and designers at home and abroad, including Anta, Xuelian, Tongniu, Gongmei, zhoudafu, Raymond and pure Touch, etc; Wangfujing group brings famous Chinese brands such as marisfrol, Bailey Belle, Erdos, Erdos 1980, bienlefen, halti, hazys, Lafuma, zhuchongyun and maogeping; Artfusion and Danish fashion designers Ace, as well as the theme of "edeles Silk Road flowers" jointly created by Hotan in Xinjiang and Beijing fashion week; The "fashion Hebei day" jointly held with Hebei Provincial Department of industry and information technology will bring a fashion release show of Hongtai cashmere and fengsansan, which will jointly lead the new trend of fashion design in Beijing, Tianjin and Hebei.

Famous designers such as Liu Wei, Guo Ruiping and Jiang Shuo will present the innovative trend of clothing culture through many big shows and fashion exhibitions; Wangjing Street venue, the joint release of 2022 Fashion Beijing Tianjin Hebei five anniversary specially invited works, seed & soul, pink ink & Dai and other fashion conferences jointly annotated the theme of "trend, fashion and art", covering children's wear, fashion brand and other theme release shows. At the same time, the fashion flash of Qianmen Street and NanLuoGu Lane connects the city and the show, and the contemporary fashion trend collides with the historical and cultural landmarks.

On September 22, the closing ceremony of 2022 Beijing fashion week will be held in Zhangjiawan Design Town, the permanent site of Beijing fashion week. The closing show will be presented by Tongniu brand with the theme of "extract · true".

Listening to Chaoyin: stimulating consumption vitality in depth

In parallel with the popular release, rich exhibitions and professional events around "cultural innovation + new consumption" open up the whole chain from creativity to commerce, and inject new engines into the promotion of consumption upgrading in the capital.

Week up and white Noise jointly creates designer brand exhibition; The fashion Beijing Exhibition held in Wangfujing Gongmei building focuses on culture, the achievements of intangible cultural heritage redesign project and innovative products; The exhibition will create a fashion Carnival in the north extension of Wangfujing pedestrian street; In addition, there are international image exhibition of Beijing fashion week, public welfare exhibition of intangible cultural heritage achievements transformation, theme exhibition of Tongniu's 70th anniversary, etc.

2022 Beijing Fashion Week photography competition, the 6th "snow lotus Cup" Cashmere hand knitting creative Invitation Competition, Beijing Tianjin Hebei top 100 young fashion designers / craftsmen selection activities, China Italy youth fashion design competition will also be held at the same time, jointly stimulating the new vitality of the capital's fashion consumption.

Leading Tide trend: deeply embedded in new era texture

Hold the golden name card of "the city of double Olympics" and seize the opportunities in the post Winter Olympic era; Based on Beijing, build a global digital economy benchmarking City, create the core of digital fashion... 2022 Beijing Fashion Week breaks through the previous fashion expression and deeply embeds into the urban development texture of the new era.

Zhang Hong, member of the International Olympic Committee, speed skating champion of Sochi Winter Olympic Games and flag guard of the opening ceremony of Beijing Winter Olympic Games, was specially invited to attend the opening ceremony of this fashion week, including Xu Haifeng, the world champion, Olympic champion and the first person of China's Olympic gold medal Han Cong, the figure skating double champion of Beijing Winter Olympic Games, interacted with Park Xuedong, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd.

During the current Beijing fashion week, there are more scenes, immersive experiences and content plates, which promote the integration of fashion culture and the spirit of Beijing Winter Olympics, and create a new consumption trend of "fashion + sports". Anta, a Chinese sports brand, will bring a series of products inspired by the hot elements of Beijing Winter Olympic Games. The 2022 fashion week will witness more opportunities for the transformation of Beijing's new fashion brands.

At the same time, "cloud publishing", "cloud co creation", "cloud shopping Exhibition" and "cloud broadcasting room" will jointly lift the cloud tide. The digital fashion venue, which debuts for the first time, breaks the barrier of time and space with new interactive experience digital fashion space, virtual show, virtual characters and digital exhibits. It will not only present the infinite possibility of digital fashion, but also deepen the industry and consumers' Thinking on the interactive integration of virtual reality and fashion culture.

Watch the tide, listen to the sound of the tide, lead the tide -- 2022 Beijing Fashion Week sets sail again in the waves, condenses the power of innovation, and injects more rich development implications for the development of Beijing fashion industry under the new pattern of double cycle. In the future, Beijing fashion week will continue to explore and improve its professional and market-oriented level, promote the shaping of fashion vane and cast the value of Chinese fashion. (reporter Jiao Yanling)