Clothing Marketing: Distinguish The Busy Season And The Wedding Shop.

In reality

According to Miao Miao, she was a graduate of fashion design major. She wanted to start a shop at the very beginning, but because of the big risk of the physical store, she switched the idea of opening shop to the Internet.

Later, online stores opened up, and word of mouth was also set up, and business gradually improved.

However, due to the lack of experience at the beginning and the poor coordination of the off-season, it is often during the peak season of marriage that the supply of goods is insufficient, the manpower is insufficient, and there is no business connection, because it can only produce so many goods.

In the off-season, there was little business and overcapacity.

But after years of familiarity, she gradually realized the regularity of the off-season and the peak season.

Miao's experience is to increase the stock of hot selling style during the off-season, and to train staff and design new models, and then increase the inventory of semi finished products according to the characteristics of customization so as to meet the needs of custom-made customers.

It is true that the off-season and peak season of marriage are too clear and different. The practice of Miao Miao is also a good experience for some seasonal costumes.

She told the author that we must deal well with the coordination between the off-season and the peak season, otherwise it will have a great impact on the shops.

In addition, the author thinks that other shopkeepers can spend the off-season in the following ways, such as to decorate their own shop more beautifully than others; to fill in the reality picture photos that have not been taken for a long time; to re photograph the unsatisfactory goods; to add hastily to the shelves without having enough time to introduce the detailed description of the baby; to dig up and expand the supply channels for the long term development; to take the opportunity to analyze and summarize the gains and losses in the peak season and the sales situation of the competitors so as to improve them; make use of the spare time to make preparations for the coming of the peak season and the future development of the stores.

In fact, business slack is the natural law of the market, and off-season management can better reflect business philosophy and ideas.

Whether it is wedding dress shop or other clothing shop, shops mainly make good use of idle season idle time, in this period, "hard training inside and outside work" is a must for growing sellers.