Ningbo Clothing Enterprises Have Invited Foreign Design For Foreign Aid.
October 22nd, from China
Fashion Alliance
Jointly launches the avant-garde designer's joint exhibition with the Organizing Committee of the costumes Festival, and the 11 is already in fashion.
Emerge
Head of China
Cutting-edge Designer
He has released his new designs.
"Fusion fashion"
Essence
"The spirit of inheritance and innovation" is the fifteenth Ningbo International Fashion Festival.
Many garment enterprises also realize that the production capacity is strong, but the weak design and creative ability has become a short board that restricts the upgrading of the industry.
Trend
。
Lack of design ability
Hard injury
"The design and development of China's clothing industry still stays in the stage of copying and imitation."
An industry insider interviewed by the press conference said that the market has changed so fast that the environment has made everyone impetuous. It is hard for us to concentrate on the changes in the entire garment industry. It is even harder to let the brand sink. No one wants to spend too much time polishing the value chain.
He believes that China's clothing industry really original subversive design is too little, the design is micro innovation.
Obviously,
minimal invasive
The new world can not really affect the world's fashion industry, it can not change us.
value chain
The position of design end.
"In China's clothing industry, men's clothing is less invested in design, and 60% of men's clothing has not yet had a design team."
2011 at the China Fashion Summit Forum, Zhang Zhe, CEO, Shanghai's Chen Jin clothing and Consulting Co., and professor of Academy of Fine Arts Academy of Fine Arts, said that design is the soul of products and brands.
According to Zhang Zhe analysis, the development of garment industry can be divided into 4 stages: tailoring, garment making, fashion industry and fashion industry.
Tailoring industry wins by craftsmanship and customer relationship; garment industry relies on scale operation to reduce unit cost; fashion industry stage relies on product development and marketing; fashion industry wins by brand image and customer service.
Most of the garment enterprises in Ningbo are in the stage of pition from garment industry to fashion industry and fashion industry. They need to improve their soft power, but also need to make money through creativity and design, and enterprises should respect knowledge and intelligence.
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